Award-winning writer and creative director Ed Edwards, renowned for his work with brands like Lynx, Levi's, Marmite, Dove, Audi, Jaguar, BBC, and Ben & Jerry's, has received over 100 major advertising accolades for top London agencies such as BBH, FALLON, CHI, and BMP DDB. Recently, Ed was entrusted with creating a video for a 2025 London Fashion Show. He selected and commissioned Nathan Brannon to compose an electronic dance music piece specifically for this project. 

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This collaboration was a great opportunity for Nathan. He infused the composition with his rich DJ/producer EDM background as Alora, crafting a piece that stood out from his typical work. The result was a vibrant fusion described as "The Devil Wears Prada meets The Substance," delivering a sensual and high-energy soundtrack that beautifully highlights the essence of fashion. Ed was thrilled with the outcome, praising it as the perfect embodiment of their vision for the show, stating, "This is perfect. I love it. It captures the essence of what we want for fashion perfectly."